Blogging Tips – 3 Things that have worked for me


Synergize … Differentiate … Aggregate That is what has worked for me in my four and a half years of blogging endeavor. These are in addition to several mandatory practices that you should follow to give you a chance to have a large readership. So, I have included links to posts which very clearly explains what you … Continue reading

Is Facebook clueless about how to justify its IPO price?


Why did Instagram modify its Terms of Use policy? The new policy says: …to help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content … Continue reading

Enterprise 2.0 gets a fillip: Microsoft-Yammer, Oracle-Vitrue, Salesforce-Buddy Media


So Microsoft has spent USD 1.2 billion to buy Yammer. Few days back Salesforce acquired Buddy Media for USD 0.689 billion and about a month back Oracle acquired Vitrue for about USD 0.3 billion. That makes the Microsoft acquisition of Yammer the 3rd social media startup acquisition in last one month and a total spending … Continue reading

7 Lessons we learned from our Social Networking Journey


Any case study is about a success story and there are 2 ways to present it. The first way is to explain how series of deliberate and logical decisions have led to the success. The steps may include iteration and failure but those are presented as a part of the overall process. The process is … Continue reading

Trend in Social Media – 2012


Struggle & Contradiction in 4 different dimensions – that is how I can summarize the trend in social media. Open Web vs. Walled Social Media Social Media Usage vs. Social Media ROI Adding Social Dimension to Search vs. Biasing the Search Result Media Convergence vs. Social Media Proliferation Having said that I need to admit … Continue reading

Google+ is supplementing your search result


Have you noticed that your search result has started showing what your connections in Google+ are recommending? This indicates the true potential of Google Plus. There are few recent interesting developments which indicates slow and steady rise of Google Plus Going from invitation only to open to all – see this For business – limited … Continue reading

Social Networking has Low Influence on Buying Decision


Sometime back Forrester concluded that Social networks will have very little influence on ecommerce. Here is one more recent survey from Cone Trend Tracker, which tends to confirm this hypothesis. Before deciding whether to purchase, consumers go online but only 12% solicit opinions from their social network(s). What impacts purchase decision? Here are some interesting … Continue reading

Google Plus has ensured that Facebook cannot make money


Google+ may fail … it may not succeed in weaning away enough users from Facebook… …But what G+ has ensured is that Facebook will not be able to make enough money to justify its current market value of US$ 100 billion. Why so? Let us do a quick back of the envelop calculation. For Facebook … Continue reading

Is Facebook Overvalued? It depends on how you answer one simple question


The Economist conducted a poll on January, 2011 asking the readers the same question – “Is Facebook overvalues at US$ 50 billion?” At that time it was valued around US$ 50 billion. Here is the result: Since then lot has been said and written about Facebook valuation and the valuation has also gone up to … Continue reading

Forrester says Facebook NOT likely to drive eCommerce


What is your reaction to this? Are you saying … …yes, I knew it …the study is b******t The study is based on the response from 102 online retailers. In a nutshell the study concludes that: “…most eBusiness companies in retail, Facebook is unlikely to correlate directly to near-term sales. A few pockets of success, … Continue reading

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