Gartner Hype Cycle and Copyright

In the morning, I opened today’s Times of India, Bangalore edition and on page 18 I found an article on “Gartner Hype Cycle of Emerging Technologies 2009”. There is no copyright notice. It appears as it some reported has picked up the graphics from the web and written the article. So, this may be a case of copyright infringement.

You can access it here – and select page 18.

I had come across a post by Neville Hobson (2nd August) on Gartner restricts usage of hype cycle graphics, which discussed the subject of copyright. Gartner has a clearly defined policy on who can quote the hype cycle – Want to quote a Hype Cycle?.

Does such copyright violation help or harm Gartner?

I think it is good free advertisement of the report as well as the concept of hype cycle and I agree with Neville Hobson that by restricting the use Gartner is preventing “…buzz about their research…” to emerge.

Brendan Hughes has commented that a “…creative commons type approach here would be very beneficial for Gartner and more in keeping with the spirit of openness in the digital age.”

However, Gartner feels that the use of the graphics out of context can be misleading. For example, according to Gartner, labels like trough of disillusionment, is open to misinterpretation.

Other Hype-Cycle Reports

Apart from the hype cycle on emerging technologies, which receive the maximum attention, Gartner also published hype-cycles of many other topics (I counted 79 of the). You can see the list here. Each report is around USD 1,995.

However, if you are only interested in the finding out what technologies are covered in each of the report, it is available as the table of content available on the Gartner site.

Usefulness of the report

Here are few of my earlier posts discussing the same:

3 Responses to “Gartner Hype Cycle and Copyright”
  1. Gartner is not the only analyst very cautious about their material, but they are amongst the toughest. I agree, in my mind it is a great free advertizing to them. Obviously, Gartner should be quoted. However, it limits the capacity for bloggers to comment, and as such provide feedback on the findings, which is disappointing. When I use such diagrams, I am making sure I link them in from somewhere on the web, to avoid issues with Gartner.

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