How to Pursue You Innovative Idea – 2 Contradictory Perspectives
Are you familiar with the words “Intrapreneur” or “Intrapreneurship”?
According to Wikipedia:
Intrapreneur = A person within a large corporation who takes direct responsibility for turning an idea into a profitable finished product through assertive risk-taking and innovation.
Intrapreneurship = The practice of a corporate management style that integrates risk-taking and innovation approaches, as well as the reward and motivational techniques, that are more traditionally thought of as being the province of entrepreneurship.
- Come to work each day willing to be fired.
- Circumvent any orders aimed at stopping your dream.
- Do any job needed to make your project work, regardless of your job description.
- Find people to help you.
- Follow your intuition about the people you choose, and work only with the best.
- Work underground as long as you can–publicity triggers the corporate immune mechanism.
- Never bet on a race unless you are running in it.
- Remember it is easier to ask forgiveness than to ask permission.
- Be true to your goals, but realistic about the ways to achieve them.
- Honor your sponsors.
The ten points are all about risk taking, following your dream and getting it done. I especially like item no 6 about “corporate immune system” and item no (8) on permission vs. forgiveness.
- Simplicity Sells – Boil ideas into a concise construct: This is the problem, here’s the solution.
- Map Resources – Make sure the talent and tools exist, or attainable, before your pitch.
- Convey Do-Ability – Decision-makers must see the clear “how” behind the “what.”
- Make Evidence Understandable – Simplify data presentation, eliminate industry jargon.
- Validate Evidence – Inaccuracies and overstatements destroy credibility.
- Minimize Risk – Outline small, pilot versions to test the waters safely.
- Piggyback Existing Initiatives – Make your proposal seem evolutionary, not revolutionary.
- Connect the Dots – If others have something, company leaders tend to want it too.
- Fear Sells – But this technique requires the threat to be valid.
- Clear Political Hurdles – Don’t threaten turf of anyone who can stand in the way.
Can you find 2 set of recommendations so different from each other – both trying to solve the same problem?
- Take risk vs. Minimize risk
- Do it first vs. Get approval first
- Ignore the system vs. Work within the system
… and so on.
Which advice should you follow? Is either one better than the other?
I guess it depends on your personality and probably the idea that you want to pursue.
However, a good question to ask at this stage is “Can we combine the two approaches?’ Even when you are following approach one, you can still be prepared with you story for approach two so when you have to come out of the underground and ask for forgiveness you are ready to nullify the corporate immune system.