What is Consumerization of IT?

If you are unfamiliar with the term “Consumerization of IT” or CoIT then you may think that it means “IT has become a consumer product”.

But, that is not the current accepted interpretation of the term.

Traditionally, adoption of Information Technology used to start with defense & government followed by the business enterprise. Those technologies used to be sold in low volume and high cost. Only over a period of time cost used to come down making it affordable for the individual consumer to adopt such technologies.

Now we see that the trend seem to have reversed. Many of the latest technologies get adopted by the individual consumer first to be followed by business enterprise, defense and government.

This trend – this change in direction of technology absorption – is called Consumerization of IT.

Where did the Term originate?

Douglas Neal and John Taylor seem to have used the term “Consumerization of IT” in 2001. So we can conclude that by 2001 the effect was quiet visible. So, we can safely assume that the trend had already started in the mid-nineties. However, the trend has lately been more visible. There are so many examples:

  • Smart phones – iPhone, Android devices
  • Tablets – iPad
  • Social networking – Facebook, Twitter, LinkedIn
  • Cloud email – Gmail, Hotmail
  • Other cloud hosted services – Drop box, Google Apps

How does this impact you?

As usual, the answer is “it depends” … it depends on what you do!

If you are a typical “knowledge worker” not directly involved with IT then you might see this as an opportunity to use your favorite devices and tools in your workplace.

If you are involved in running the IT setup you will see this as a big headache.

If you are a forward looking manager you may look at this as the lever for collaboration and productivity improvement.

And, if like me, you are involved in technology management then you should be concerned as you may have to discard all the existing theory of technology lifecycle management.

Finally, the consumer in you will hope that all those people who are trying to sell stuff to you will realize that they have to make all the support services more useable or else …

Why is IT concerned about CoIT?

It is about loss of control and unpredictability.

Security concern: With more types of devices, with more services hosted in the cloud, with more mechanism of exchanging information you create more opportunity for hackers and intruders. This is especially true if your organization has to comply with mandatory regulations – on data security, on access control, on network security and many more. Even the laws are less clear on information transmitted through employee accounts and social networks, even when at work.

Device proliferation: However, the impact is not limited to security concern. There is a bigger challenge of making all the services available in the variety of devices which may be in use by your customers, and your employees. Traditionally, IT could make plans to systematically roll out a new type of device, new version of OS, new version of software like browser so it can be ensured that all the services work properly. There could be a delay of months even years before you upgrade. With CoIT you do not have the luxury.

Increasing and variability of transaction load: When mobile apps are in the hands of external parties, it’s hard to know when they’ll be moved to interact with you. Applications cannot have downtime in this world, only varying levels of use around the clock. Not only does the availability of mobile make your user population’s use profiles more variable, you’re now subject to their use profiles, and that can drive enormous traffic to your systems.

And some more points to be concerned about…

  • Alternate solutions are freely available on the net and are so easy to use
  • These technologies are perceived as the catalyst for next generation productivity improvement
  • You have so many always connected people who are on the move

Think about these problems … you may have more sympathy for your IT department and the restrictions put by them!

Scratching the surface

What we have discussed so far is really scratching the surface of CoIT. It is a manifestation of a fundamental change that is sweeping us.

To establish my proposition, we need to examine the following points:

  1. Why is it happening now – what has really changed?
  2. Why did I mention earlier that we may have to discard all the existing theory of technology lifecycle management?
  3. Are the traditional technology adoption models still valid?
  4. What does an Enterprise need to do to be on top of CoIT?


5 Responses to “What is Consumerization of IT?”
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  1. […] you may know, Consumerization of IT describes the trend where technologies are adopted by consumer ahead of enterprise & […]

  2. […] by Udayan Banerjee on May 28, 2012 · Leave a Comment  Here is further proof that “Consumerization of IT” (CoIT) is a reality. And, that has significantly altered the dynamics of technology adoption. […]

  3. […] Previous – What is Consumerization of IT? Share this:LinkedInTwitterFacebookStumbleUponPinterestEmailLike this:LikeBe the first to like this […]

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