Enterprise 2.0 gets a fillip: Microsoft-Yammer, Oracle-Vitrue, Salesforce-Buddy Media


So Microsoft has spent USD 1.2 billion to buy Yammer. Few days back Salesforce acquired Buddy Media for USD 0.689 billion and about a month back Oracle acquired Vitrue for about USD 0.3 billion. That makes the Microsoft acquisition of Yammer the 3rd social media startup acquisition in last one month and a total spending … Continue reading

7 Lessons we learned from our Social Networking Journey


Any case study is about a success story and there are 2 ways to present it. The first way is to explain how series of deliberate and logical decisions have led to the success. The steps may include iteration and failure but those are presented as a part of the overall process. The process is … Continue reading

Is Web 2.0 Dead or Is It Thriving


If you listen to Gartner then you will get confused. In 2009, Gartner in their Hype Cycle declared that Web 2.0 is the technology which will have transformational impact on enterprise. However, on 2010, Web 2.0 does not even find a place in the Hype Cycle. Since Gartner is sending confusing signals, let us look … Continue reading

Collaboration Culture or Enterprise 2.0 – Which comes first


If you scan the internet looking for possible benefits of Enterprise 2.0, what you will find can broadly be classified as the following: Increasing collective enterprise intelligence, Better collaboration among distributed workforce, More effective knowledge management, and Building enterprise reputation and better talent retention You will also find that, there is a consensus among thought … Continue reading

3 Faces of Web 2.0


When an enterprise declares its intension to implement Web 2.0, it could be attempting to do one of the following things: Use social networking sites available on the web (Blog, FaceBook, Twitter, LinkedIn etc.) to reach out to their customers to … … sell to them … provide after sale services Use technologies classified under … Continue reading

Why Web 2.0 does not work inside Enterprise


I am writing this post with the hope that you will prove me wrong – you will point out all the fallacies in my argument. These are the collections of views that I have come across, on why web 2.0 concepts and tools are not much of use inside an enterprise. Incompatibility – Structured approach … Continue reading

Enterprise 2.0 – Departure from Traditional Thinking


If you have not read this paper by Andrew McAfee on Enterprise 2.0 then it would be a good idea to glance through it. You can also look at this post by Dion Hinchcliffe. For the last couple of weeks I was exploring how to give our Enterprise 2.0 initiative a fillip. This included exploring … Continue reading