Is Facebook clueless about how to justify its IPO price?


Why did Instagram modify its Terms of Use policy? The new policy says: …to help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content … Continue reading

7 Lessons we learned from our Social Networking Journey


Any case study is about a success story and there are 2 ways to present it. The first way is to explain how series of deliberate and logical decisions have led to the success. The steps may include iteration and failure but those are presented as a part of the overall process. The process is … Continue reading

Trend in Social Media – 2012


Struggle & Contradiction in 4 different dimensions – that is how I can summarize the trend in social media. Open Web vs. Walled Social Media Social Media Usage vs. Social Media ROI Adding Social Dimension to Search vs. Biasing the Search Result Media Convergence vs. Social Media Proliferation Having said that I need to admit … Continue reading

Gartner’s 11 IT Predictions for 2012 to 16 – What does it really mean?


Gartner release 11 IT Predictions for 2012 to 2016 on 1st December, 2011. It covers the usual gamut of technologies – Cloud, Social Media, Mobile, Outsourcing, IT Budget and Security. The new addition to this list is “Big Data”. (see this, this & this) Typically, such predictions points to disruptions that may happen in the … Continue reading

Social Networking has Low Influence on Buying Decision


Sometime back Forrester concluded that Social networks will have very little influence on ecommerce. Here is one more recent survey from Cone Trend Tracker, which tends to confirm this hypothesis. Before deciding whether to purchase, consumers go online but only 12% solicit opinions from their social network(s). What impacts purchase decision? Here are some interesting … Continue reading

Google Plus has ensured that Facebook cannot make money


Google+ may fail … it may not succeed in weaning away enough users from Facebook… …But what G+ has ensured is that Facebook will not be able to make enough money to justify its current market value of US$ 100 billion. Why so? Let us do a quick back of the envelop calculation. For Facebook … Continue reading

Forrester says Facebook NOT likely to drive eCommerce


What is your reaction to this? Are you saying … …yes, I knew it …the study is b******t The study is based on the response from 102 online retailers. In a nutshell the study concludes that: “…most eBusiness companies in retail, Facebook is unlikely to correlate directly to near-term sales. A few pockets of success, … Continue reading

Web 2.0 Trends – Minus the Hype


Web 2.0? What is Web 2.0 … Oh you mean Social Media! Yes, like a Chameleon, Web 2.0 has changed its color to become Social Media. But, what does this change of terminology imply? Web 2.0 has forked into 2 distinct streams. SOCIAL Media = Leveraging Collective Intelligence: The first fork, the original promise of … Continue reading

Technology Trend – Minus the Hype


If you are a pragmatist, you sure would like make your technology investment decision after discounting all the hype that surrounds the emerging technologies. The task is not easy since among all the hype around the new technologies a real inflection point may be hiding – and you would definitely not want to miss that. … Continue reading

Is Web 2.0 Dead or Is It Thriving


If you listen to Gartner then you will get confused. In 2009, Gartner in their Hype Cycle declared that Web 2.0 is the technology which will have transformational impact on enterprise. However, on 2010, Web 2.0 does not even find a place in the Hype Cycle. Since Gartner is sending confusing signals, let us look … Continue reading