7 Lessons we learned from our Social Networking Journey


Any case study is about a success story and there are 2 ways to present it. The first way is to explain how series of deliberate and logical decisions have led to the success. The steps may include iteration and failure but those are presented as a part of the overall process. The process is … Continue reading

Trend in Social Media – 2012


Struggle & Contradiction in 4 different dimensions – that is how I can summarize the trend in social media. Open Web vs. Walled Social Media Social Media Usage vs. Social Media ROI Adding Social Dimension to Search vs. Biasing the Search Result Media Convergence vs. Social Media Proliferation Having said that I need to admit … Continue reading

Social Networking has Low Influence on Buying Decision


Sometime back Forrester concluded that Social networks will have very little influence on ecommerce. Here is one more recent survey from Cone Trend Tracker, which tends to confirm this hypothesis. Before deciding whether to purchase, consumers go online but only 12% solicit opinions from their social network(s). What impacts purchase decision? Here are some interesting … Continue reading

Is Facebook Overvalued? It depends on how you answer one simple question


The Economist conducted a poll on January, 2011 asking the readers the same question – “Is Facebook overvalues at US$ 50 billion?” At that time it was valued around US$ 50 billion. Here is the result: Since then lot has been said and written about Facebook valuation and the valuation has also gone up to … Continue reading

Is Web 2.0 Dead or Is It Thriving


If you listen to Gartner then you will get confused. In 2009, Gartner in their Hype Cycle declared that Web 2.0 is the technology which will have transformational impact on enterprise. However, on 2010, Web 2.0 does not even find a place in the Hype Cycle. Since Gartner is sending confusing signals, let us look … Continue reading

Why Web 2.0 does not work inside Enterprise


I am writing this post with the hope that you will prove me wrong – you will point out all the fallacies in my argument. These are the collections of views that I have come across, on why web 2.0 concepts and tools are not much of use inside an enterprise. Incompatibility – Structured approach … Continue reading