Enterprise 2.0 gets a fillip: Microsoft-Yammer, Oracle-Vitrue, Salesforce-Buddy Media


So Microsoft has spent USD 1.2 billion to buy Yammer. Few days back Salesforce acquired Buddy Media for USD 0.689 billion and about a month back Oracle acquired Vitrue for about USD 0.3 billion. That makes the Microsoft acquisition of Yammer the 3rd social media startup acquisition in last one month and a total spending … Continue reading

7 Lessons we learned from our Social Networking Journey


Any case study is about a success story and there are 2 ways to present it. The first way is to explain how series of deliberate and logical decisions have led to the success. The steps may include iteration and failure but those are presented as a part of the overall process. The process is … Continue reading